Judges
Product Sector Categories
These categories recognise the strategic thinking, insight and planning in a media campaign across 11 industry sectors. The judges will be looking for work that demonstrates:
- Strategic thinking and understanding of a brand’s business needs
- Originality, innovation and approach in the insight and planning phases of the campaign
- The media execution and its effectiveness in delivering results for the brand
- The ability to drive growth against competitor brands in the sector
Alcoholic Drinks
Automotive
Banks & Financial Services
Corporate & Utilities
Charity
Fashion & Beauty
Food, Drink & Household
Healthcare
Media & Entertainment
Public Sector
Retail - Online & Offline
Travel & Leisure
Data & CRM Categories
The CRM & Media Award
The category celebrates a company that uses customer relationship management to inform and drive a brand’s media strategy. The judges will be looking for work that demonstrates:
- Use of CRM in the heart of a media campaign
- Strategic thinking, originality and innovation in the use of CRM in the insight and planning phases of a media campaign
- The role of CRM in the media execution and effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations in applicable
The Data & Creativity Award
The category recognises innovative media activity underpinned by a creative, audience-focused use of data. The judges will be looking for work that demonstrates:
- Strategic thinking, originality and innovation in the creative use of data
- How data and creativity combined to create the desired audience experience
- Collaboration between data and creative teams
- The media execution and effectiveness in delivering results for the brand
Content Categories
Best Use of Experiential
The category celebrates a company that uses experiential as a core part of a brand’s media strategy. The judges will be looking for work that demonstrates:
- Use of experiential in the heart of a media campaign
- Strategic thinking, originality and innovation in use of experiential in the insight, planning and content creation phases of a media campaign
- The execution of the experiential event(s) and effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations as part of the strategy
Best Social Strategy
This award recognises a company that uses social media to inform a brand’s media strategy and execution. The judges will be looking for work that demonstrates:
- Use of social in the heart of a media campaign
- Strategic thinking, originality and innovation in the insight, content planning and content creation phases of the media campaign
- The media execution and effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations as part of the strategy
Branded Content
The category rewards a company that uses branded content at the heart of a media campaign. The judges will be looking for work that demonstrates:
- Originality and innovation in the insight and planning phases of a media campaign
- Quality of execution in the content creation
- Effectiveness in delivering results for the brand
- Highlighting ongoing and future collaborations
- Clever bringing together of content and brand
- Please indicate your media channel within the entry platform. Multiple awards may be given.
Content Strategy
The category recognises a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will be looking for work that demonstrates:
- Strategic thinking in the use of content
- Breadth of content and innovative methods of delivery
- Drives business results, with particular recognition for medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations
Media Partnerships: Budget under £250K
This category celebrates a company or companies that used a media partnership at the heart of a media campaign. The judges will look to awards work that demonstrates:
- Strategic thinking in the use of a media partnership
- Originality and innovation in the insight and planning phases of a media partnership
- Effectiveness in driving business results, with particularly recognition for a medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations
Media Partnerships: Budget over £250K
This category celebrates a company or companies that used a media partnership at the heart of a media campaign. The judges will look to awards work that demonstrates:
- Strategic thinking in the use of a media partnership
- Originality and innovation in the insight and planning phases of a media partnership
- Effectiveness in driving business results, with particularly recognition for a medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations
Insight & Innovation Categories
Best Use of Insight
The categories recognises a company for the best use of insight at the heart of a media campaign. The judges will be looking for work that demonstrates:
- Original and innovative use of insight in a media campaign
- Strategic thinking in the use of insight
- Effectiveness in driving business results
- Highlighting ongoing use of insight
Creative Idea: Budget under £250K
This category celebrates a company for the best use of media creativity. The judges will be looking for work that demonstrates:
- An original idea that is rooted in a strategic approach to creativity in media
- Creative use of media to plan and execute a campaign
- Effectiveness in driving business results
Creative Idea: Budget over £250K
This category celebrates a company for the best use of media creativity. The judges will be looking for work that demonstrates:
- An original idea that is rooted in a strategic approach to creativity in media
- Creative use of media to plan and execute a campaign
- Effectiveness in driving business results
Product Innovation - Media Agency
This category will recognise a product innovation by an agency. Judges will be looking for work that shows:
- Strategic thinking in devising a new product
- Genuine innovation
- The media execution and effectiveness in delivering results
- Benefit to the industry, including clients and/or media owners/agencies and own staff
Product Innovation - Media Owner
This category will recognise a product innovation by a media owner. Judges will be looking for work that shows:
- Strategic thinking in devising a new product
- Genuine innovation
- The media execution and effectiveness in delivering results
- Benefit to the industry, including clients and/or media owners/agencies and own staff
Total Communications Campaign
The category looks to awards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience. The judges will be looking for work that demonstrates:
- Strategic thinking in the use of total communications
- Innovation
- Breadth of channels and methods of delivery
- Drives business results, with particular recognition of medium-term and long-term impact beyond a single campaign
- Highlights ongoing and future collaborations
International
Best International Strategy
This category recognises a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will be looking for work that demonstrates:
- Strategic thinking in the use of content
- Breadth of content and innovation methods of delivery
- Drives business results, with particular recognition for medium-term and long-term impact beyond a single campaign
- Highlighting ongoing and future collaborations
Best of the Best Categories
Agency Team of the Year
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:
- Strategic thinking and innovation
- Breadth of insight and planning
- Evidence that innovation has driven new business success
- The agency team’s commercial performance
- Teams will also be commended for their dedication to diversity, response to coronavirus and future strategies for both
Commercial Team of the Year
The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:
- Strategic thinking and innovation
- Breadth of insight and planning
- Evidence that innovation has driven new business success
- The commercial team’s commercial performance
- Teams will also be commended for their dedication to diversity, response to coronavirus and future strategies for both
Campaign Media Awards 2021 - Campaign of the Year
This award is chosen by the judges from all of the winning campaigns, who in their opinion stands out above the rest. This category cannot be entered directly.
